A book is a monologue.A workbook is a conversation.
For speakers, coaches, and authors, establishing authority and building a strong reputation is essential to success.
You’re an expert. You know your stuff. But here's the truth:
Being good at what you do isn’t always enough to build respect, wealth, or a legacy in your industry.
If you’re here, chances are you’ve felt the frustration of pouring your heart into your work and still watching potential clients look elsewhere for the services you offer.
You’ve felt the hunger for more. More impact, more income, more recognition. and you know there must be a better way to connect with your ideal audience, encouraging them to come to you rather than going elsewhere.
The thought of publishing a book or a workbook has crossed your mind, but you’re already doing so much and providing your audience with so much value. You’re not sure if you have it in you to add one more type of content to your growing to-create list.
If you’re hesitant to dive into publishing, it’s not because you’re overwhelmed or prone to procrastination. (So if you’re telling yourself that, stop it right now.) It’s because you don’t want to waste time and effort on something that won’t pay off.
It’s not an overhwhelm problem. It’s a ROI problem.
You’re not just looking to create another product. You want something that will make a real impact - for both your audience and your business.
You want a workbook that amplifies your expertise, delivers results, and pays you back with a strong return on investment. You want to know that every hour you put in, every ounce of effort you make, will lead to a tool that serves you, brings you income, and grows your authority.
A workbook does exactly that, turning your knowledge into a high-impact, high-value product that keeps working for you long after you’ve created it.
But how do you present your expertise in a way that commands attracts your ideal clients? That delivers tangible results for your clients and keeps them returning for more?
Introducing
The Rapid Workbook Blueprint
If you want to:
Then the secret might be simpler than you think.
Don’t publish a book - publish a workbook.
A workbook is the practical, step-by-step tool your audience didn’t know they needed but will pay for and rave about over and over again.
Unlike a book or article, a workbook is designed to translate your expertise into actionable transformation for the reader. It’s a way for your audience to experience your message personally and deeply, connecting with your teachings and making them their own.
Unlike passive reading, workbooks demand participation—and that’s what makes them unforgettable. A workbook gives your clients a path. It creates a process they can follow. And it delivers your expertise in a format that makes you not just a teacher but a guide.
I didn't realize creating a workbook could be so easy and straightforward!
Workbooks are...
Actionable
They’re built for doing, not just reading.
Engaging
They draw your audience in, holding their attention in ways regular reading can’t.
Transformational
When people use a workbook, they don’t just learn from you - they change. They get closer to the results they desire.
Profitable
Both the passive, direct workbook sales and the more in-depth coaching or other servicesthey lead to will boost your bottom line long after the work of creating is done.
When you have a workbook, you’re not just an expert. You’re a trusted partner in their progress. You’re the one helping them get from Point A to Point B.
Now, let’s talk money.
Workbooks aren’t just transformational tools; they’re an incredibly profitable addition to your business.
Unlike traditional books, which typically sell for $10 to $15, workbooks often start at $25 and can go much higher. And that price difference is just the beginning.
- Traditional publishers usually pay authors royalties of 10% to 15%.
- Self-published authors earn royalties between 35% and 70%.
That’s the difference between making $1-$2 per traditional book sale and $6 to $20+ per workbook sale.
Think about it: with just two workbook sales per day at a conservative $15 profit per workbook, you’re bringing in more than $10,000 a year - passive income straight into your bank account. And that’s a low estimate.
Even if you only sell 2,000 copies of your workbook - a fraction of what traditional books aim for - you’re looking at gross earnings of $30,000 to $50,000. This is income that doesn’t require extra hours of work once the workbook is published.
Workbooks open the door to more business!
A high-quality workbook doesn’t just bring in sales; it brings in clients.
Imagine offering a workbook that directly complements your coaching or consulting services. Clients who engage with your workbook become more invested in your approach, leading them to reach out for your services, whether that’s one-on-one sessions or speaking gigs.
For example, my speaking fees doubled after adding workbooks to my offerings. Also, workbooks bring in more than 50% of my coaching clients, turning one-time buyers into long-term clients who are ready and eager to work with me.
I’m Kali Williams, and honestly I’m kind of obsessed with workbooks.
My obsession is based on one simple belief: information is great, but transformation is better.
I’ve seen firsthand how a thoughtfully structured workbook can move an audience from insight to action.
I’ve written two full size books, and while I get incredible feedback about them and the knowledge that’s packed into them, I consistently hear about how the workbooks I’ve created are even more powerful when it comes to helping readers figure out exactly how that information applies to their lives.
That means workbooks are more effective in helping my clients reach their goals.
But beyond the benefits my clients and readers experience, workbooks have proven to be more effective in helping me to reach my goals, too.
The proof is in the pudding!
Over the past nine years, my workbooks, self-published books, and companion decks have generated over $200,000 in passive-ish income.
And I’m not in a mainstream niche; I work in one of the most challenging niches for educational materials, proving that with the right workbook, there’s profit potential in every field.
What does that mean for you? It means that when you work with me, you get an experienced expert and an enthusiastic cheerleader who is going to help you stay accountable to yourself so that you can get your project over the finish line to make your genius tangible in a whole new way.
The passive income from my workbook continues to increase every month!
Who is the Rapid Workbook Blueprint for?
If you’re a coach, consultant, speaker, or author who...
Then Rapid Workbook Blueprint was designed for you.
Why Rapid Workbook Blueprint?
Rapid Workbook Blueprint is a twelve-session coaching program that takes you from idea to a polished, publish-ready workbook.
It’s practical, it’s focused, and it’s designed to make this journey as straightforward as possible, so you get it done. Whether you’re new to the idea of a workbook or have been thinking about it for a while, this program gives you the structure and guidance to make it a reality -quickly and effectively.
In twelve sessions, I’ll take you from the vague thought of, “I think I have a good idea” to the magical feeling of having created a tool you know will be transformational for both your audience and your business.
Here’s the Rapid Workbook Blueprint:
Each session is focused on getting you one step closer to a finished, professional workbook that makes your expertise tangible.
The Brainstorm Phase
Find your winning workbook idea so you can get out of your own way and get started now (not later).
Clarify which workbook idea will make the most impact right now - choose the one that excites you and fills a clear need in your audience’s journey.
Establish exactly what your workbook is meant to accomplish for your business - whether it’s generating passive income, building authority, or creating a more profound result for your audience (or all three).
Define who your workbook is for - what challenges are they facing, what language resonates with them, and what they should know or be able to do after working through your workbook.
Investigate similar workbooks to see what’s already out there, and pinpoint how your unique angle or expertise can make your workbook stand out in the market.
Evaluate potential sales and profit margins using the Potential Income Snapshot to give you a realistic grasp on how much your workbook can earn.
The Outline Phase
Gather your content into one place to curate what matters and ditch the fluff.
Review all of your existing materials - blog posts, emails, articles, and notes - and gather them in one place to easily spot what can be repurposed or expanded.
Create a rough outline of the workbook, arranging the content in a sequence that creates a natural flow of learning.
Sketch out a layout that will convert your expert content into a powerful conversation with your audience as they navigate the workbook.
Add key pages that enhance the workbook’s organization and create income opportunities.
The Development Phase
Fine-tune your content flow to put together an interactive workbook that works.
Identify any areas in your outline that feel sparse or underdeveloped, then add supporting content, exercises, or explanations to ensure comprehensive coverage.
Receive page-by-page recommendations on the best layouts for each type of content in your workbook, ensuring maximum engagement without overwhelming your reader.
Determine which interactive layouts work best for each specific type of content, from checklists and worksheets to fill-in-the-blanks and journaling prompts.
Structure exercises and prompts so they build on each other, creating a natural learning journey that boosts engagement.
Use visual elements to divide sections, highlight important points, and make dense information digestible, so readers feel excited to dive into every page.
The Design Phase
Craft custom, readable workbook designs ready for publication.
Implement creative shortcuts to get a polished, professional look with minimal time and budget, using accessible design resources like Canva.
Harness ready-made templates, graphics, and photo resources that make your workbook look polished (and ready to publish) without hours of effort.
Master the art of consistent headers, fonts, and colors, so your workbook flows smoothly and looks cohesive, not cluttered.
Use white space to your advantage, ensuring your workbook isn’t just visually appealing but also easy for your audience to follow and fill out.
Focus on a design that will get through the publishing approval process quickly.
Get the lowdown on which design tasks are perfect for DIY and which ones are worth hiring a pro for, so you maximize your budget and your results.
The Edit Phase
Create polished, reader-friendly content that your audience can actually learn from (plus know when to DIY and when to hire experts).
Tackle word clutter to ensure every sentence is clear, concise, and packs a punch.
Smooth out sections and transitions so readers feel naturally guided, with each idea seamlessly leading to the next.
Apply finishing touches to make sure the pacing of exercises and content feels smooth and cohesive.
Know when to bring in the pros - and when you can DIY - so your workbook shines without overspending on expert help.
Test your workbook from the reader’s perspective - ensure every insight is valuable, every exercise is clear, and your workbook is easy to navigate.
The Publish Phase
Make your genius tangible by self-publishing your workbook so you can build Your authority and your revenue.
Tap into step-by-step guidance on uploading your workbook’s content and cover files to KDP—no confusion, just clarity!
Discover the best approach for converting your workbook into an eBook format that looks amazing on Kindle devices and apps.
Use strategies for pricing your workbook competitively while maximizing your profits—and why getting your pricing right is key to long-term success.
Learn how to write a compelling book description that makes your workbook irresistible to potential readers and boosts your visibility on Amazon.
Leverage Amazon’s A+ Content feature to showcase your workbook with enhanced images, videos, and detailed descriptions that grab attention and boost sales.
Through this process, you’ll create a professional, high-impact, money-making workbook that positions you as a trusted expert and drives real results.
You will also learn...
Workbook Blueprint is designed to guide you to complete your project quickly and confidently so you can build your reputation and your bank account.
Kali is incredibly insightful and always one step ahead of me!
YOUR Brilliance + THEIR Experience = Mind-blowing Results!
Imagine not just talking about what you do but putting it in your clients’ hands in a way that changes their lives.
Imagine clients and colleagues recommending your workbook, saying, “You have to read this!”
Imagine hearing from readers who used your workbook and achieved results beyond what they thought possible.
Imagine knowing you’ve created something that lives on and works for you - even when you’re not in the room.
This is the power of a workbook. And Rapid Workbook Blueprint will make it happen for you in a way that’s manageable, strategic, and guided every step of the way.
How we will work together:
Done with you...
If you’re a hands-on creator and want to create your own workbook, but you’re looking for guidance for making the process more efficient and successful, I can teach you how to do this so you can do it over and over for yourself.
- Choose Your Timeline -
- What’s Included -
- Enrollment Details -
This program isn’t for everyone. It’s for those who are ready to make a mark, deepen their audience’s transformation, and create something that’s both powerful and profitable.
Done for you...
This service is designed specifically for experts like you who have a wealth of content but lack the time, patience, or interest to organize and package it into a cohesive, polished, profitable workbook. I’ll take the content you’ve already created, curate and organize it into a streamlined workbook format, and handle the design and layout so you can hit the ground running - without the hassle of doing it yourself.
Join Rapid Workbook Blueprint Today so you can craft a stellar workbook that gets real results for your clients and grows your reputation, your reach, and your revenue.
Availability is limited.
The Rapid Workbook Blueprint program was the best decision I ever made!
Frequently Asked Questions
When you try to create a workbook on your own, it’s easy to get stuck in analysis paralysis, feel overwhelmed, or overlook the elements that make a workbook truly engaging and effective. The Rapid Workbook Blueprint program eliminates these challenges by providing a proven framework, expert guidance, and curated resources to save you time and frustration while ensuring the final product is polished and impactful.
Here’s why this program is a game-changer:
- Proven Framework: You’ll follow a step-by-step system designed specifically for workbook creation. This framework ensures you stay focused and organized, turning your ideas into a cohesive, reader-friendly product that delivers real results for your audience.
- Expert Feedback: Throughout the program, you’ll receive personalized coaching and feedback to refine your workbook. Whether it’s structuring your content, crafting impactful exercises, or polishing your tone, I’ll help you avoid common mistakes and create a workbook that stands out.
- Curated Resources: Over the years, I’ve gathered an extensive collection of researched and personally experienced recommendations for all the resources you might need for your workbook project. From editors and cover designers to formatting tools and self-publishing platforms, you won’t need to spend hours figuring out where to turn. I’ll connect you with trusted professionals and tools tailored to your specific needs, saving you the headache of researching on your own.
- Accountability: One of the biggest challenges of creating a workbook on your own is staying motivated and on track. This program keeps you accountable with regular coaching sessions and clear milestones to ensure you make consistent progress.
- Confidence and Clarity: Many people hesitate or second-guess their ideas when working alone. With this program, you’ll have a partner to guide you, troubleshoot challenges, and cheer you on, ensuring you feel confident in every decision you make.